Our Story


Hi my name is Dani and I am the owner of Tui + Boh!

Owning my own boutique baby store has been my ultimate dream job, something I thought I would do later on in life because I didn’t want to take a huge financial risk when I was young and starting my family, then the world turned upside down in 2020 and I realised that there is no perfect time to start a business and I needed to stop making excuses as to why I couldn’t live my dream now, and from there Tui + Boh was created.

I became a mother in June 2021 to my beautiful daughter Lakey, this was my other ultimate dream job so I feel extremely grateful and honoured to be literally living out my dreams right now!

I have previously worked in childcare for the past 8 years and this is where my love for all thing children’s and baby products, toys and clothes started. I have been collecting (my partner Dan calls it hoarding) baby items for my future baby for years, even before I met Dan! Now I get to support some of my absolute favourite Australian small businesses by curating a collection of their beautiful products for Tui + Boh and share them all with you. 

I am honestly just a regular mum out here trying to hustle my way into financial freedom while trying to spend the most time possible with my daughter and family. I appreciate your support more than ever because, Tui + Boh’s success means I can spend more time at home and raise Lakey all while bringing in a bit of money to support my unhealthy shopping addiction (hi my name is Danielle and I have a problem with buying a ridiculous amount of baby clothes *laughing emoji*).

I hope you enjoy my beautiful store as much as I do, and I can’t wait to connect with you and pack your beautiful orders!

Dani xx